The technology behind eCommerce has transformed the way companies and consumers do business. For B2B companies, the time has come to make the big leap forward and embrace e-commerce just as their B2C counterparts have done before. Because today, B2B buyers are conditioned by their consumer experiences and they are empowered by digital technologies. They expect a consistent and personalised experience in every step of their purchasing journey.
This white paper will teach you:
✔ How to adapt to your B2B buyers and their touchpoints
✔ How to fulfil the expectations of B2B buyers across the customer journey
✔ How to deliver a seamless omnichannel experience
✔ What are the mistakes B2B sellers make during the implementation of omnichannel eCommerce
