Only a few years ago, when we wanted to buy something, we’d consult brochures and catalogues or look for a knowledgeable salesperson. Now, the way we buy has changed so much and the power is in our customers' hands.
This means that there is an increasing need for clear and comprehensive product information no matter the channel you sell through! The real challenge is to bring attractive and reliable sources of information to be able to increase your sales.
This white paper will teach you:
✔ How to provide consistent and up-to-date data across all channels
✔ How to offer product info in the right place, at the right time
✔ How to make your data sets as complete as possible
✔ How to make your data unique and rich
✔ How to connect your data for maximum effectiveness
✔ How to embrace social power
